If I were a full time blogger earning a living off the Internet, I would be very worried by now. I would be very concerned about how would I pay the bill, put food on the table, not to mention coping with a change in lifestyle — for the worse.
Barb Wire
Everything seems to he heading south, for me at least, in the past two months.
I’ve done all the things I normally do but the revenue, despite being already small as it is, keeps on sinking and now nearing the bottomline.
It’s like going through a field of bard wire. You know where you are going, you see the direction and the horizon but you just could not cover a good distance the way things used to be.
Is CPC dying?
CPC is my main type of monetisation, as it is the easiest to implement. You install the code and concentrate on creating content for the blog and hopefully there will be hordes of visitors coming and some of them attracted to the ads and clicking on them.
CPC, of course, stands for cost per click, meaning you get paid each time a visitor click on the ads displayed on your website or blog.
Google Adsense is a type of CPC ad, so is Chitika, Kontera and Infolinks — all of which are implemented across several of my blogs.
But still, things seems to be going down. Some say you don’t make anything by going the easiest way. How true!
24,000 daily visitors not enough?
In my previous post, “The Critical Mass You Need To Make Money Online“, I mentioned that 24,000 daily visitors is the magic number a blogger needs to achieve before he or she can quit his or her day job and become a full time blogger.
This is based on my own experience of making at least US$1.50 from 240 visitors a day. The number of visitors to one of my blogs is of course more than 240.
But things are not quite the same nowadays. I could no longer achieve the same average from the same number of visitors. Is CPC dying?
Ad blindness
According to a New York Times article, net surfers a now becoming more reluctant to click on ads.
Quoting a study by research firm comScore, it reported that the proportion of American Internet users clicking on display ads at least once a month fell to 16 percent from 32 percent over the 20-month period ending in March.
This is certainly bad news for CPC publishers. It seems they need to look elsewhere if they ever hope of making a good earning online.
I am certainly looking at all the options available, while at the same time keep on maintaining my better blog out of passion for the topics I am writing about.
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{ 2 comments… read them below or add one }
CPC income does reduce a bit compare to CPM. Not all readers will click on ads. Take me for an example, I seldom click on ad. So no earning for that webmaster already.
Diversifying the income stream is the only way to go; I see you are quite successful at it already